Privacy Review

LotaData takes end user privacy very seriously. We are committed to only collecting privacy-compliant and non-personally identifiable data. LotaData's complete Privacy Policy is posted on our website.

Data Collected

In general, LotaData collects information about end user's devices app developers and customers that integrate LotaData’s SDK into their apps or from customers that otherwise directly share mobile data with LotaData.

Mobile data collected by LotaData may include the following:

  1. Location data of mobile devices, such as latitude-longitude coordinates obtained through GPS tools, WiFi data, Bluetooth beacons, cell tower triangulation or other techniques;

  2. The associated device identifier of mobile devices, such as the Identifier for Advertisers or IDFA for iOS devices and Advertiser ID for Android/Google devices;

  3. Other information about mobile devices, such as: device type (e.g., tablet, smartphone), hardware model, operation system and version, mobile browser type (e.g., Chrome, Firefox, Safari), mobile apps information, mobile network information, and mobile sensor information including speed, bearing, orientation, time zone, timestamp and altitude;

When collecting mobile data, LotaData does not knowingly collect end users' email address, name, phone number, national identifier, date of birth, home address, or any other data attribute that could be considered "Personally Identifiable Information".

Before LotaData's SDK collects mobile from an end user's device, the end user must first opt-in to share the device’s location data. LotaData requires app developers to display the standard or customized location permission opt-in message within their apps to obtain user consent for data collected. LotaData also recommends including a link to our Privacy Policy within your Terms and/or your End User License Agreement (EULA).

Apps on Apple devices, like iPhones, and Android/Google devices, like Samsung Galaxy, ask for permission to collect data in different ways. Older Android phones running older Android operating systems require an End User to accept any permissions that the app asks for before the End User can install the app. Thus, if the app has been downloaded, the End User is opted in. Newer Android phones allow End Users to opt-in after downloading the app. Apple apps also allow End Users to download the app without first opting in, however, LotaData can only collect mobile device data the end user explicitly opts-in.


We are eager to hear from you and happy to share best practices for integrating the SDK. There are many ways for you to reach us:

But first, please sign up for an account with LotaData so that we may send you the link to download our SDK.

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