Inferred Geo-Insights

LotaData's AI platform transforms raw location signals into "People Intelligence" for monetization.

A typical raw data row consists of below attributes.

  • latitude
  • longitude
  • timestamp
  • deviceID
  • accuracy(h)

Each raw data row represents an activity at a specific place or POI. LotaData's AI is able to infer the places and activities at scale, and produce meaningful insights and behavioral segments.

For example, we might conclude that a large number of mobile users exhibit specific behaviors:

  • Commuting daily on CalTrain from Palo Alto to San Francisco
  • Mid-week date night at Nopa on the way back from work
  • Sweating it out at Soul Cycle on Saturday mornings
  • Taking the dog out for a walk on Sunday afternoons
  • Season ticket holder for Warriors games at the Oakland Arena

Note that LotaData's location-based insights and segments are entirely inferred from raw location signals. We do not access or collect any personally identifiable information (PII) from mobile phones. Specifically, we do not and never will collect PII such as name, email, phone number, date of birth, national identifier, credit cards, or other sensitive information.

Shared Revenue

Marketers, brands, city governments and enterprise businesses often seek location-based insights. LotaData has an extensive network of data buyers ready to purchase such insights.

The revenue generated from the sale of an insight is split proportionately and shared with the app developers who contributed their app data to generate the insight.

You SDK Agreement with LotaData will include the payment terms, conditions and schedule for sharing revenue.

SDK Alternatives

If you are unable to integrated LotaData's SDK in your mobile app for any reason, we can offer you alternative ways to share and monetize your location data.

Geo-Context API

The Geo-Context API is a simple script that you can embed in your mobile web sites and web apps. The script collects location data with explicit notice and permission obtained from end users.

Bulk Data Transfer

Customers that are proficient in collecting location signals from their mobile apps, websites or other services, can easily upload their historical location archives to LotaData’s cloud for analyzing, inferring and monetizing mobile user segments. The data can be transferred to LotaData by configuring the appropriate access policies for AWS S3 buckets. Alternatively, LotaData can integrate with CRM and in-house data warehouse systems to ingest custom datasets or usage logs for deep analysis, enrichment and segmentation.


We are eager to hear from you and happy to share best practices for integrating the SDK. There are many ways for you to reach us:

But first, please sign up for an account with LotaData so that we may send you the link to download our SDK.

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